The goal of this project was to develop a personal branding system that truly represents who I am, both as a designer and as a person. Designers were tasked with creating at least a business card, resume, and cover letter, all unified by a coherent design system. Additionally, I chose to create a logo mark to further personalize my brand. This project is particularly meaningful to me because it allowed me to craft a visual identity that reflects my personality, creativity, and aspirations as a designer. It was an enjoyable and fulfilling experience as I looked forward to creating a brand that authentically promotes who I am.
Illustrator
Photoshop
Graphic Design
Systems Design
Brand Design
Visual Identity
Mar.-May 2023
(2 months)
The branding features a cloud as the central element, symbolizing my personality and capabilities as a designer. Clouds are bubbly and dynamic, mirroring my energetic nature and adaptability. The cloud also functions as a thinking cloud, representing my creativity and systems thinking in design. Moreover, clouds are often associated with dreams and aspirations, embodying both my personal and professional ambitions. This branding not only reflects who I am but also serves to inspire others to dream big and reach higher.
