How I revolutionized shopping with RFID & AR technology
Solving a real-world problem: the long wait lines in grocery stores that negatively impact customer satisfaction and pose a risk to businesses losing sales.
Securing Stakeholder Buy-In: Designing a 5-Touchpoint Strategy to Integrate Grooze
Designing the brand and touchpoint journey to pitch stakeholders.
My First Usability Testing: Cutting Onboarding Time by 160%
Interviewing users on the usability of low and high-fidelity wireframes.
Redesigning an "ugly" website
Fark is a news aggregation platform established in the 1990s, its current website suffers from an outdated design, information overload, and a confusing content hierarchy...
From Concept to 98%: Designing a Touchpoint Journey for Sacramento’s Sci-Fi Film Festival
A Sci-Fi film festival is set to debut; my task is to create a touchpoint journey campaign that ensures a cohesive and engaging experience with the brand.
Enhancing Campus Navigation: A Wayfinding Redesign for Sac State
Navigating the Sac State campus can be a frustrating experience. I was tasked to to develop a redesign the campus wayfinding system.
Medley—The Sacramento Food Zine
Medley is a quarterly zine by a local Sacramento magazine that explores Sacramento’s food culture.
The “Very Cutsey, Very Mindful, Very Demure” Gentle Deck
Inspired by my personal journey of self-love and healing, I created this deck of playing cards as a tribute to all gentle women.
Designing my Graduation Spring Show: New Wave
As a Graphic Design student in the graduating class of 2024, I was tasked with designing the 2024 Annual Spring Show.
The Burning Book: Designing Fahrenheit 451
I took on the task to design the book Fahrenheit 451—a dystopian novel by Ray Bradbury, set in a future where books are banned and "firemen" are tasked with burning them.
Creating My Personal Identity
The goal of this project was to develop a personal branding system that truly represents who I am, both as a designer and as a person.
Brochure Design for Imogen Cunningham
I was tasked with designing a double parallel brochure to introduce Imogen Cunningham and her work.